Impact of social inclusion and perceived wellbeing of shopper’s preferences with strategic operations management in shopping malls

A lot of studies have been undertaken in the context of shopping mall operations management, but the impact of strategic decision-making processes on the well-being of mall consumers has not been investigated. Because operations management represents one of the three most significant areas in most firms (along with marketing and finance), it is crucial to investigate how this choice in shopping mall operations management affects the well-being of customers. This study investigates the structural and infrastructural decisions made by shopping malls in Iran's Tehran District in order to determine how they affect the well-being of shoppers. A survey question was distributed to 1350 buyers in a shopping center. Exploratory component analysis and hierarchical regression estimates were proposed using IBM SPSS 23.Furthermore, IBM AMOS 23 was employed for structural equation modeling. Based on the findings, both structural and infrastructural operations management decision areas play a significant effect on measuring shopper well-being. The variability in shopper contentment in each strategically selected area is addressed in greater detail. According to the findings, both structural and infrastructural operations management decision areas play a significant effect on measuring shopper well-being. The variability in shopper contentment in each tactical decision area is addressed in greater detail. The findings of the study have consequences for both scholars and practitioners. The research lays the framework for future studies regarding the way mall operations strategic decision areas influence customer happiness.