Exploring Teaching Models for Art and Design Programmes in Higher Education within the Context of Short-Form Video Communication

In the digital era, short videos have rapidly emerged as a major mode of information dissemination. With their intuitive, convenient, and efficient characteristics, they have attracted a vast user base. For art and design programs in universities, the rise of short-video communication brings both new challenges and opportunities. On the one hand, students’ ways of acquiring information and their aesthetic needs have changed; on the other hand, short videos provide new platforms for showcasing teaching outcomes and facilitating industry exchange. Exploring teaching models that align with this new media environment has therefore become essential for improving the quality of professional education. Drawing on the communicative characteristics of short videos and the pedagogical principles of art and design education, this paper analyzes the misalignments of traditional teaching models in content presentation, practical training, and outcome transformation. It further explores innovative teaching approaches to support the cultivation of design talents equipped with artistic literacy, communication awareness, and practical capabilities.