Financial education as a driver of innovative business in higher education students

This article presents a sample-based analysis of higher education students’ skills in financial knowledge, marketing, and entrepreneurship at the Cuautla Technological Institute. The analysis reveals relevant findings regarding students’ levels of preparation and confidence in these areas, with the aim of encouraging the development of innovative business initiatives through creative thinking. In Mexico, efforts to promote financial education have evolved over time in response to changing economic and social conditions. More broadly, the relevance of financial education extends beyond national contexts and affects individuals, families, and organisations, playing a role in overall economic well-being. Addressing potential gaps in financial education is therefore considered important, as such gaps can have direct implications for economic performance. In this regard, providing financial education from an early stage is often viewed as necessary, given that young people will later become members of university communities and, subsequently, participants in professional or entrepreneurial activities. From a financial perspective, a population lacking knowledge of income and expenditure planning, without a culture of saving, and without an understanding of responsible debt management may face difficulties in improving social well-being and, as a result, may contribute less effectively to national economic development. Consequently, further examination of this issue appears warranted, alongside initiatives that encourage individuals to adopt a more active and proactive stance with respect to financial decision-making and related competencies. Smart citations: https://scite.ai/reports/10.61467/2007.1558.2026.v17i1.1219 Dimensions.Open Alex.