UDRŽATEĽNÁ PROSPERITA: AMBIDEXTERITA – SAMOHODNOTENÁ KONKURENČNÁ VÝHODA

"Purpose of the article The article answers two main questions: how can a business increase the innovativeness and efficiency of managing activities, and how is the business model changing in relation to sustainable strategies, taking into account the importance of efficiency and innovative capacity of businesses? The intention is to raise awareness of the importance of ambidexterity as a self-assessed competitive advantage in the era of global connectivity. Methodology/methods The article, through an analytical generalization of professional literature, aims to contribute to the discussion on business models and ambidexterity. Based on the analysis of publications, studies, managerial methods and tools, the article proposes a possible procedure for an framework linking business responsibility and sustainability with innovations and effectiveness, which can be beneficial for aligning the interests of all stakeholders. The contribution is based on the relationship between agile approaches and operations effectiveness. Scientific aim The aim is to examine the relationship between responsibility, performance and effectiveness, and the task is to provide an overview of business models and sustainable strategies, taking into account the importance of agility, efficiency and innovativeness of enterprises. We point out the synergy of sustainable efficiency and innovativeness of enterprises with an attempt to conceptualize a relational model of ambidexterity and business performance. The main task is to provide background for the discussion on the issue of ambidexterity as self-assessed competitive advantage. Findings The presented contribution focuses on the connection between innovativeness and effectiveness, and contributes to the evidence supporting the importance of agile approaches in practice. Adaptability with interdisciplinary agile teams and the benefits of prioritizing ambidextrous human resource management practices were explored. It points to the possibility of strategically sustainable development with the concept of ambidexterity, - appears to be a key determinant of sustainable competitive advantage and business prosperity in digitalized world with ever-increasing societal challenges. It requires strategic, agile human resource management. Conclusions (limits, implications etc.) The work can be the basis of a dynamic concept integrating aspects of innovativeness and effectiveness in the context of sustainability with an emphasis on sustainable busieness prosperity. Self-assessment is a key element in managing buisness growth, development, efficiency and effectiveness. The compiled framework has the potential to strengthen the economic, social and environmental cohesion of SMEs. The contribution has certain limitations and for this reason it is also desirable to develop a self-assessment tool for effective business management and also to carry out studies on the possibilities of applying this method in SMEs of various industries."