TEACHING REFORM AND PRACTICE OF TOURISM RESOURCE DEVELOPMENT AND MANAGEMENT FROM THE PERSPECTIVE OF CURRICULUM IDEOLOGICAL AND POLITICAL EDUCATION

Guided by the fundamental task of fostering virtue through education, the construction of curriculum ideological and political education in Tourism Resource Development and Management, a core course for tourism management majors, has become a key approach to improving the quality of talent training. Aiming at prominent problems in current teaching—including insufficient depth and breadth in exploring ideological and political elements, teachers’ inadequate ability to integrate ideological and political content into professional teaching, lack of ideological and political guidance in practical teaching, and an imperfect evaluation system—this study constructs an ideological and political teaching system of "Goal Orientation – Content Optimization – Path Innovation – Evaluation Guarantee" based on the educational positioning of universities in Yulin and the development needs of the tourism industry. Through integrating regional tourism resources, strengthening faculty development, innovating teaching methods and practical platforms, and improving a diversified evaluation mechanism, the course achieves the organic unity of knowledge imparting, ability cultivation, and value shaping. Practice shows that the reform has helped 92% of students establish a correct ecological outlook and professional values. The award-winning rate of students’ projects integrating ideological and political elements in discipline competitions has increased by 35%. The ideological and political teaching capacity of the professional teaching team has been significantly enhanced, and the course’s demonstration effect has driven five similar courses in the university to carry out ideological and political reform. This provides a replicable and generalizable practical paradigm for curriculum ideological and political construction in tourism management and related disciplines.