EMPOWERMENT OF URBAN AND RURAL SPORTS PUBLIC SERVICE EQUALIZATION BY DIGITAL NEW PRODUCTIVITY: THEORETICAL LOGIC, PRACTICAL PROBLEMS AND PRACTICAL PATH

To achieve the fundamental goal of national fitness, it is essential to address the imbalance and inadequacy in China's urban-rural sports public service system. Digital new-quality productivity can leverage technological integration to establish foundational support for element innovation, optimize management through paradigm building to enhance quality and efficiency, and promote ecosystem construction to facilitate the interaction among innovation chains, industrial chains, and talent chains. This drives the coordinated development of digital sports public services and rural economies, thereby continuously empowering the equalization of urban-rural sports public services. Based on practical challenges such as insufficient innovation demand-driven technological breakthroughs, management optimization bottlenecks in digital decoupling and digital divide, and model upgrading difficulties in the disintegration of two major fields and three chains, it is crucial to accurately grasp the practical pathways for digital new-quality productivity to empower the equalization of urban-rural sports public services. This requires balancing institutional incentives with governance, accelerating collaboration among industry, academia, and research in digital sports and digital rural development; addressing weaknesses while consolidating strengths and accommodating minority needs to elevate multi-dimensional digital application levels in sports public services; and establishing multi-tiered supply systems through joint contracts and model promotion. These efforts will ultimately achieve equal opportunities, equal standards, and equal outcomes in urban-rural sports public services.