Exploring Cultural-Tourism Project Development and High-Quality Development of Ice-and-Snow Cultural Heritage in Heilongjiang Province

The development of cultural-tourism projects and the pursuit of high-quality development for ice-and-snow cultural heritage in Heilongjiang Province carry diversified value: they not only support the region’s strategic development, but also contribute to the protection and transmission of ice-and-snow cultural heritage. However, due to inherent challenges in heritage transformation and practical constraints at the market and industry levels, Heilongjiang still faces multiple bottlenecks in moving from “resources” to “high-quality products.” Therefore, effective strategies should include: systematically mapping and deeply mining core resources, designing themed experiential routes, creating scenario-based and immersive projects, and continuously extending the industrial chain while promoting four-season integration.