Relationship between Addiction to Social Media Use and Attention Span among High School Students: A Cross-Sectional Survey

The advancement in information and communication technology transformed the way people communicate and interact with each other. The social media becoming the integral parts of daily life pave way for immense opportunities among adolescents including social connectedness, transfer of information and academic involvement. However, the excessive use of social media raised growing concern relating to behavior, cognitive and learning outcomes. This study employ descriptive cross sectional research design. A number of 230 high school students serve as the total sample of the study which was selected using convenience sampling. Findings have shown that excessive use of social media lead to decrease attention span of the adolescents. Majority of the students have moderate to high level of social media addiction accounted for 58% and 38% while attention span have 62% of students having moderate level. It was concluded that addiction to social media use has a negative inverse relationship with attention span. The age and time spent on social media are associated factors to social media addiction.