The application of trust character through transparent financial management in the Makeup Artist (MUA) business

The Makeup Artist (MUA) business is one of the service business fields that is highly dependent on the level of customer trust. Therefore, the application of the character of trust is an important aspect in maintaining professionalism and business sustainability. This study aims to examine the application of trust character through transparent financial management in the Makeup Artist (MUA) business based on the perspective of Islamic business ethics. The research method used is library research by examining various literature sources in the form of books, scientific journals, and previous research results that are relevant to the topics of trust, transparency, and financial management of service businesses. The results of the study show that the implementation of trust values realized through transparency and accountability in financial management is able to increase customer trust, improve financial performance, and support the sustainability of MUA's business. Transparent financial management, such as neat transaction recording, separation of personal and business finances, and information disclosure to customers, is a tangible manifestation of the character of business actors' trust. Thus, the implementation of the mandate through transparent financial management is not only a moral demand, but also an important strategy in building the reputation and competitiveness of MUA's business in a sustainable manner.