Economic Empowerment Through Acceptance Of Online Services Business Development Center In Indonesia

The online service of the Business Development Center at Islamic universities is vital for connecting sellers and buyers across regions, reducing unemployment, and enhancing Public Service Agency revenue through profit sharing. This study aims to optimize the acceptance of these online services, focusing on economic empowerment. It investigates the impact of social influence on both the intention and readiness to use these services and examines the relationship between readiness and intention, as well as their effects on economic empowerment. Utilizing quantitative methods, data was collected via surveys from stakeholders, including the academic community. Results indicate that social influence positively affects both intention and readiness to use online services, while intention significantly impacts economic empowerment. The findings highlight social influence as a key factor in enhancing user acceptance of these services, suggesting that integrating social influence strategies is essential for achieving economic empowerment. Future research should further explore optimizing these strategies for improved user acceptance and outcomes.