Examining the Impact of Social Media on Improving the Quality of Higher Education: A Case Study of Faryab University

This study examines the impact of social media use on the quality of learning at Faryab University. Given the remarkable growth in social media use in recent years, this research seeks to analyze the extent and types of social media use by lecturers and students in academic activities, as well as their roles in enhancing the quality of higher education. The research method is descriptive–analytical, and the data collection tool was a researcher-designed questionnaire distributed among 132 lecturers and 346 students. Data were analyzed using SPSS and statistical tests such as the one-sample t-test, ANOVA, and effect size (Cohen’s d). The findings revealed that both lecturers and students held a positive, significant attitude toward the use of social media to improve the quality of education. The t-test results indicated that the mean responses were significantly higher than the theoretical value of 3, and the effect sizes for most items were large and strong. Moreover, significant differences were observed in attitudes across academic disciplines regarding certain statements. Overall, the results suggest that social media can be used as a complementary tool in the teaching and learning process, effectively enhancing educational interaction, resource access, and collaborative learning.