Visual Communication – a Means of Influencing the Consumer Public

In arguing for the conception of this article, I chose to start from the premise that today the “encounter with art,” in its broad sense, is clearly facilitated by the evolution of technological means that ensure extremely rapid access to works of art, significantly reducing the distance between the subject and the artistic object. Thus, we can fully endorse the idea of art opening up to an audience undergoing a process of substantial emancipation, a process based on the gradual elimination of spatial and geographical barriers that previously limited the possibilities of bringing the contemplator face to face with the object of contemplation.