A Study on the Motivators & Barriers in Adoption of Single-Use Plastics- With Special Reference to Meendum Manjappai Campaign

Single use plastics, that are used once and disposed into the environment, is a major pollutant in today’s society. With longer time taken for decomposing, these Single use plastics , breaking down into microplastics, takes a very long time to decompose causing the problem of increased landfills. Hence many governments have taken initiatives to ban single use plastics and have devised campaigns to create awareness among the public, to reduce the consumption of single use plastics, Apart from the Indian Government , taking the initiatives, The Tamil Nadu government also has introduced the Meendum Manjappai campaign to stop the use of single use plastics, As one of the longest running campaigns in India, to ban single use plastics, this research paper examines the consumers perceptions towards SUP’s and the Meendum Manjappai campaign. The data collected from 500 respondents revels that people have become more aware towards SUP’s and expect the availability of cheaper alternatives to stop using SUP’s