Análisis de Inversiones en el Mercado de Bienes Raíces dentro de la Región Sur del Estado de Veracruz, México

The real estate market in the High Mountains region, particularly in the municipalities of Orizaba, Nogales, Río Blanco, Ixtaczoquitlán, Ciudad Mendoza, and Mariano Escobedo, has experienced remarkable growth in recent years. This growth stems from the boost in tourism, urban revitalization efforts in the historic center, the consolidation of commercial corridors, and metropolitan expansion into new residential and industrial areas. The region has become a point of interest for local and foreign investors seeking profitable opportunities in housing, commerce, services, and tourism projects. From an accounting and financial perspective, this growth does not necessarily create a favorable environment for investment. Despite the economic appeal, investors face a series of structural obstacles that hinder the accurate evaluation of project viability and limit the proper application of essential financial tools such as Net Present Value (NPV), Internal Rate of Return (IRR), and Return on Investment (ROI). One of the main problems is the lack of reliable and up-to-date information on market prices, appreciation indices, actual demand levels, construction costs, and the behavior of the real estate supply. This lack of transparent data generates a high level of uncertainty, prevents the formulation of realistic financial projections, and reduces the investor's ability to adequately estimate future cash flows, payback periods, and the level of risk associated with each project.