The Case for Making Bold Bets in Uncertain Times

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Authors: Adam Job, Ulrich Pidun, Valentín Szekasy
Cited by: 0

Abstract

Many leaders say it’s wise to hold back from making new investments or acquisitions during tumultuous times. They posit that significant risk-taking works only if you go into an uncertain period with momentum or with a healthy fallback cushion. A new analysis of data on 6,000 companies that experienced high-uncertainty events reveals that these common beliefs don’t align with actual outcomes. Learn three myths about risk-taking and how to make bold but well-informed business bets.

Fields of Study & Subjects

Corporate Finance and Governance Capital Investment and Risk Analysis Organizational Management and Leadership

Publication details

Journal / source
MIT Sloan Management Review
Publication date
16 February 2026
Language
EN