Build Business Advantage With Real-Time Decision-Making
Abstract
Real-time businesses are able to make quick, data-driven decisions, enabling them to dramatically outperform competitors. Research points to four key capabilities that the most successful RTBs have: real-time data availability and decision-making, empowered employees, better business agility, and a more integrated customer experience. Case studies of United Airlines, Ikea Retail, and Vanguard illustrate how those companies have engaged in the four capabilities to become successful real-time businesses.
Fields of Study & Subjects
Big Data and Business Intelligence
Information Technology Governance and Strategy
Competitive and Knowledge Intelligence
Publication details
- Journal / source
- MIT Sloan Management Review
- Volume
- 67
- Issue
- 3
- Publication date
- 27 January 2026
- Language
- EN