VIABILIDADE DE PROJETOS TURÍSTICOS: PERSPECTIVAS DE SUSTENTABILIDADE ECONÔMICA, SOCIAL E CULTURAL

This study analyzes the feasibility of tourism projects from economic, social, and cultural perspectives, based on a qualitative, exploratory, and analytical approach. The research relied on bibliographic review and documentary analysis of national and international studies to understand how sustainability principles are integrated into contemporary tourism development. Economic evaluation methods, social inclusion strategies, and cultural preservation mechanisms were examined to identify the conditions that ensure the long-term viability of tourism enterprises. The findings reveal that sustainability in tourism depends on the balanced integration of participatory planning, shared management, and the enhancement of local identities. It was also verified that the effectiveness of public policies and governance models plays a decisive role in the success of sustainable initiatives. The study concludes that the feasibility of tourism projects requires a systemic vision, institutional commitment, and active social participation in order to reconcile economic profitability, social cohesion, and cultural integrity.