SUSTENTABILIDADE: DAS PERSPECTIVAS TEÓRICAS ÀS PRÁTICAS DE GESTÃO EFETIVAS

The implementation of sustainable practices and environmental management tools is a central strategy for mitigating ecosystem degradation. This article analyzes the process of consolidating sustainability in Brazil, focusing on the integration of economic, social, and ecological dimensions. The research was developed through an integrative literature review, with a final sample of 12 articles selected from the Scielo, PubMed, and Google Scholar databases (2020-2025). The findings demonstrate that the effectiveness of sustainable management is conditioned by the financial viability of operations, especially in the rural sector, where cost barriers limit the adoption of precision technologies. In the corporate sector, it was identified that Environment, Social and Governance (ESG) strategies and ethical marketing act as competitive differentiators and inducers of environmental compliance. It is concluded that the transition to effective conservation models depends on institutional articulation between the State, companies, and civil society, ensuring the maintenance of ecosystem balance through shared governance.