Social Media User, Self-Image and Body Dissatisfaction among Young Adults

The research aimed to investigate the connection between the use of social media and dissatisfaction in body image in young adults, so as to see how online information can influence self-image. Studies indicate that there is a connection between the rising body dissatisfaction among the youth and the overuse of social media. The sample consisted of young adults between the ages of 18 to 30 (n= 200). The data was collected through convenience sampling. Communities, educational centers, and online forums were used to recruit the participants so that they are represented with respect to their demographic characteristics, including age, gender, and cultural background. The Social Media Use Scale, Self-Image Test, and Body Appreciation Scale were used to collect the data. The Statistical Package of Social Sciences (SPSS) version 24 was used to test the statistics. The analysis of the relationships between the variables was conducted through Pearson correlation analysis, multiple regression analysis, and mediation analysis using the PROCESS macro were conducted.