An Empirical Analysis of the Interactions Between Research Units and Commercialization Units of Innovative Projects of a National Research University

This study examines the challenges in collaboration between departments at national research universities, particularly between research units and those focused on commercializing knowledge-intensive products. Numerous barriers impede the market implementation process, which reduces the effectiveness of the university's commercialization model. This inefficiency, in turn, adversely affects the regional economy, the training of personnel competent in marketing, and the university's sustainable development. Through empirical analysis, this research identifies the underlying mechanisms of these departmental processes and provides recommendations to address them. Furthermore, this article underscores the prevailing disunity and proposes measures to enhance collaboration between academia, industry, and business. These proposed solutions are demonstrated through the application of specific instruments, including the HADI cycle, Customer Development methodology (featuring problem-based interviews), and qualitative empirical analysis.