Directions for Realizing the Potential of the Sochi Resort City in the Sphere of Agriculture

Theoretical and methodological approaches to substantiating priority areas for agricultural development in the resort town have been clarified. Completed review federal , regional and municipal strategic planning documents in the sphere of agro-industrial complex development; based on the SWOT analysis methodology, the strengths and weaknesses of agricultural development in the resort city of Sochi were identified. It was proven that the priority of the agricultural development of the resort city is ensuring import substitution in the market of vegetable and fruit products, including subtropical crops, tea growing, beekeeping, commercial fish farming and aquaculture , creation of mariculture farms, as well as development of export-oriented production. A system of municipal support measures for priority areas of agricultural development in the municipal formation of the resort city of Sochi was developed and substantiated, which includes: creation of a municipal fund of agricultural land; organization of strict control over the targeted use of agricultural land; organization of effective interaction with federal and regional authorities regarding land relations; provision of land plots to agricultural producers for long-term lease on preferential terms; Using marketing promotion tools, including a municipal internet portal to provide information support for the development of the agricultural sector; stimulating the creation of modern infrastructure facilities for the storage, processing, and sale of agricultural products; and improving financial support mechanisms for agricultural producers . As a result of the implementation of the proposed system of municipal support measures for agricultural development in the resort town, the gross municipal product (in 2022 prices) will increase by 2.2 times by 2035, according to the optimistic scenario