Functional Training with Phygital Elements and Artificial Intelligence Integration

The article explores the integration of phygital sport technologies into the system of physical education. The prospects of applying artificial intelligence, computer vision, and gamification for modernizing the training process are considered. Particular attention is given to the development of adaptive programs and the creation of digital student profiles. Modern technological solutions are analyzed, including AI-powered smart simulators, telemetry systems, and wearable sensors for activity monitoring. Gamification methods aimed at increasing user motivation are reviewed. A practical model of introducing phygital technologies into university educational programs is presented, including stages of technical equipment and teacher training. Criteria for evaluating implementation effectiveness are developed, based on the analysis of physical indicators and motivational factors. The results are relevant for specialists in physical culture and developers of sports technologies.