Bibliometric Analysis of Dynamic Pricing

Dynamic pricing has become one of the most influential pricing strategies for enhancing firms’ marketing performance and revenue optimization. It is widely adopted across industries such as airlines, hospitality, e-commerce, and energy markets, enabled by digital technologies that allow firms to adjust prices in real time based on demand, inventory levels, and competitive conditions. This study conducts a comprehensive bibliometric analysis of global research on dynamic pricing in order to identify the intellectual structure, research trends, and key contributors within the field. Using the search term “dynamic pricing”, publications indexed up to 2023 were retrieved from Web of Science, ScienceDirect, and Google Scholar. After applying systematic screening criteria- removal of duplicates, non-English documents, books, book chapters, editorials, letters, and non-research material- a final sample of 985 peer-reviewed research articles was analyzed. Bibliometric techniques, including citation analysis, co-citation analysis, and keyword co-occurrence analysis, were applied using the bibliometrix package in RStudio and VOSviewer. The findings reveal major publication trends, influential authors, leading countries, prominent journals, and dominant research themes in dynamic pricing research. The study contributes by offering a structured overview of the evolution of dynamic pricing literature and provides practical implications for practitioners as well as directions for future academic research.