A STUDY ON CONSUMER KNOWLEDGE AND AWARENESS RELATED TO M - COMMERCE SERVICES IN NAGPUR DISTRICT

Research Hub 2026 Open access

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Authors: Priyanka D. Mishra, Milind D. Gulhane
DOI: 10.63665/rh.v7i1.23
Cited by: 0

Abstract

M-Commerce is abbreviation to Mobile Commerce.M Commerce is buying and selling goods and services on through Mobile and other handheld devices like Laptop, Tablet etc.Over the years the demand for Mobile Phones and Internet uses increased because of its usefulness to the consumers.People prefer online Shopping by using their mobile phones Laptops.M-business makes use of web-ready apps on mobile devices through connecting to the internet at any time or place. M-business is growing quickly since it is simple and useful for anyone.This study mainly focuses on finding awareness and understanding of consumers related to M-Commerce,its application.People using MCommerce really understand M- Commerce services or its awareness.

Fields of Study & Subjects

Technology Adoption and User Behaviour Consumer Behavior and Marketing Influence Health Technology Consumer Behavior

Publication details

Journal / source
Research Hub
Volume
07
Issue
01
Pages
153–159
Publication date
1 January 2026
Language
EN