DIVERSITY AND CULTURAL SENSITIVITY IN GLOBAL DIGITAL MARKETING

The current study looks into the crucial role of digital marketing in driving growth in the cultural and creative industries. It examines numerous digital marketing approaches, tools, and strategies that businesses can use to identify and attract new customers, increase brand awareness, and achieve commercial goals, particularly for nonprofit creative groups. To align marketing approaches with the specific needs of the creative and cultural sectors, the essay employs a case study approach to highlight the importance of business model innovation, strategic transformation, and stakeholder engagement. The rapid advancement of digital technologies has revolutionized how firms market their products and services. The purpose of this study is to investigate and measure the influence of digital marketing methods used by creatives on business growth. Furthermore, good data analytics for tracking customer behaviour and tailoring marketing activities has been shown to dramatically boost campaign success. The study concludes that cultural sensitivity is an important component of effective digital engagement and user self-efficacy, not just an ethical factor. Digital natives anticipate and value platforms and marketing that are culturally appropriate. The findings serve as a strong call to action for businesses and platform designers to promote cultural sensitivity in order to improve consumer experience, foster brand loyalty, and boost marketing performance