An Analytical Study of CRM in Enhancing Client Experience and Retention in ITR Filing

International Journal of Science Architecture Technology and Environment 2026

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Authors: A Devarajan
DOI: 10.63680/ijsate0126004.008
Cited by: 0

Abstract

An Analytical Study of CRM in Enhancing Client Experience and Retention in ITR Filing Devarajan A1*, Dr. Kanchan G. Rajput2 Abstract This research provides the role of Customer Relationship Management (CRM) in enhancing client experience and improving retention within digital Income Tax Return (ITR) filing services, with a specific focus on Clear Tax. As digital […]

Fields of Study & Subjects

Technology Adoption and User Behaviour Health Technology Consumer Behavior Financial Literacy and Behavior

Publication details

Journal / source
International Journal of Science Architecture Technology and Environment
Publication date
4 January 2026