Impact of Company Public Relations on Stock Investment Decisions among Generation Z Investors in Bengaluru

International Journal of Science Architecture Technology and Environment 2026

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Authors: Sekappa N Makkalageri
DOI: 10.63680/ijsate0126035.026
Cited by: 0

Abstract

Impact of Company Public Relations on Stock Investment Decisions among Generation Z Investors in Bengaluru Dr. Sekappa N Makkalageri1*, Abhay Sirish B R2 Abstract In recent years, Generation Z investors in India, particularly in urban centers such as Bengaluru, have become increasingly active participants in the stock market. This study examines the impact of company […]

Fields of Study & Subjects

Financial Markets and Investment Strategies Financial Analysis and Corporate Governance Financial Literacy and Behavior

Publication details

Journal / source
International Journal of Science Architecture Technology and Environment
Publication date
10 January 2026