Understanding Customer Engagement and Satisfaction through WhatsApp Automation in Digital Marketing

International Journal of Science Architecture Technology and Environment 2026

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Authors: Dishna Sai
DOI: 10.63680/ijsate0126046.035
Cited by: 0

Abstract

Understanding Customer Engagement and Satisfaction through WhatsApp Automation in Digital Marketing Dishna Sai1*, Lokesh G2 Abstract In the digital marketing environment, businesses are increasingly adopting automation tools to improve customer communication and engagement. WhatsApp automation has emerged as an effective digital marketing tool due to its real-time, interactive, and personalised communication capabilities. This study examines […]

Fields of Study & Subjects

Digital Marketing and Social Media AI in Service Interactions Marketing and Advertising Strategies

Publication details

Journal / source
International Journal of Science Architecture Technology and Environment
Publication date
12 January 2026