Study on Customer Perception of Amul Butter in Bangalore

International Journal of Science Architecture Technology and Environment 2026

View at publisher
Authors: Shekappa Makkalageri
DOI: 10.63680/ijsate0226024.019
Cited by: 0

Abstract

Study on Customer Perception of Amul Butter in Bangalore Dr. Shekappa Makkalageri1, Sandesh Mahantesh Ilkal2* Abstract The Indian dairy industry is highly competitive, with butter brands competing on quality, price, availability, and brand image. Among these, Amul Butter holds a prominent position due to its long-standing reputation, consistent quality, and strong distribution network. This study […]

Fields of Study & Subjects

Consumer Behavior and Marketing Influence Sensory Analysis and Statistical Methods Customer Service Quality and Loyalty

Publication details

Journal / source
International Journal of Science Architecture Technology and Environment
Publication date
12 February 2026
Language
EN