Pengaruh Media Sosial, E-Commerce Dan Pengetahuan Akuntansi Terhadap Minat Berwirausaha

This study aims to determine the influence of social media, e-commerce, and accounting knowledge on entrepreneurial interest. The research location is the location where the research was conducted. The researcher chose Jakarta State University (UNJ) as the research location. This research will be conducted by filling out a Google Form which will be distributed online considering that the subjects of this research are Accounting Students of the 2021 and 2022 classes. Data processing carried out in this study is by computer using the SPSS (Statistical Program for Social Science) version 25.0. The results of the study showed that social media has a negative effect on entrepreneurial interest. Thus, the results of this study provide the conclusion that the first hypothesis in this study is rejected. This hypothesis is obtained from the results of the t-test, stating that social media has a negative effect on entrepreneurial interest. E-commerce has a positive effect on entrepreneurial interest. Thus, the results of this study provide the conclusion that the second hypothesis in this study is accepted. This hypothesis is obtained from the results of the t-test, stating that e-commerce has a positive effect on entrepreneurial interest. Accounting knowledge has a positive effect on entrepreneurial interest. Thus, the results of this study conclude that the third hypothesis in this study is accepted. This hypothesis, obtained from the t-test, states that Accounting Knowledge has a positive effect on Entrepreneurial Interest.