“Kisan Setu”: A New Paradigm in Agricultural Commerce

The agricultural sector forms the backbone of India's economy, employing nearly half of the country's workforce and contributing significantly to its GDP.Yet farmers often face challenges in accessing fair markets and optimal prices for their produce.Farmers often face challenges in accessing direct markets, leading to exploitation by intermediaries.This paper explores the development of a Mobile Application that connects farmers directly to buyers and retailers, addressing the inefficiencies of traditional agricultural supply chains.Key features such as a dedicated farmer community for collaboration, live negotiation capabilities, and voice message support distinguish this platform from existing solutions in the Indian market.With the aid of these innovations, the platform aims to enhance market transparency, empower farmers, and foster a more equitable agricultural ecosystem.