Environmental Marketing in the Activities of International Companies

This textbook covers the key aspects of environmental marketing in the activities of international companies. It examines the methodological foundations of environmental marketing and the stages of its development. One section is devoted to environmental marketing strategies for international companies. Special attention is paid to incorporating environmental aspects into the marketing mix of international companies, particularly into product, pricing, sales, and communications policies. The main goal of the textbook «Environmental Marketing in International Companies» is to summarize theoretical materials on key environmental aspects in the marketing activities of international companies, enabling students to develop practical skills and deepen their knowledge on this topic. The textbook «Environmental Marketing in International Companies» aims to provide students with an understanding of the key terms, approaches, and specifics of developing marketing strategies and building a marketing mix that takes environmental aspects into account. It can serve as a practical guide to key issues in environmental marketing, designed to facilitate the resolution of professional challenges facing the management of international companies.