Neurolinguistics and the Brain Rot of Language Addressing Post Pandemic Challenges in Teaching ESP for Business to First Year University Students

This paper explores the neurolinguistic foundations of language learning and the cognitive challenges faced when teaching English for Specific Purposes (ESP) to first-year business students in a post-COVID-19 educational landscape. It investigates how key brain structures responsible for language, memory, and emotional regulation are affected by what is colloquially referred to as “brain rot”, a decline in cognitive efficiency and motivation seen in many post-pandemic learners. Drawing on current neurolinguistic research, this paper argues that integrating brain-compatible strategies, particularly visual exercises and retrieval-based tasks like multiple-choice quizzes, can enhance motivation, memory retention, and comprehension of abstract business terminology.