সবধনত পরব বল গরনথ ছপর পরকশন ও মদরণ সসথগলর লগ সমপরকত আলচন
Abstract
Several aspects have been observed while providing a chronological representation of the logos used in Bengali Books.How large a Publishing or Printing house is, the size of the logo for official use should never be larger than 4 X 4 centimetres.A logo is a symbol of an organization that serves as a mouthpiece and helps differentiate itself from business competition.Gutenberg's movable type brought a large number of people under the umbrella of education in a short time.We must accept that this is a novel and unique discovery of that time in the history of the world.With the development of the printing industry, publishing house became interested in using Logos, Signs and Symbols to distinguish themselves from others.The logo used in the world's first printing press, Gutenberg, was printed in 1461 under the supervision of Johann Fust and Peter Schoffer.Subsequently, publishing house from different countries around the world also became interested in using the logo.In our Bengal we first saw the logo printed in Bengali Books at the Serampore Mission Press under the supervision of William Carey in 1800.After this, publishing and printing house spread one by one in various areas of Bengal, and they are interested in using logos to differentiate themselves from others.Here too, a logo is seen, meaning that the publishing house was established not only in Kolkata but also outside Kolkata.The Manashi Press, which began operating in Ramtanu Basu Lane in the late 19 th Century, has a very elegant and beautiful design on its logo.Most of the publishing houses that have emerged since that early 20 th century have abandoned the decorative elements used in previous logos.Simplicity has been brought to the logo by using only a special type of font.
Fields of Study & Subjects
Libraries
Manuscripts
and Books
Graphic Design and Typography
National Identity and Symbolism
Publication details
- Journal / source
- PRATIDHWANI the ECHO
- Volume
- 14
- Issue
- 2
- Pages
- 75–81
- Publication date
- 31 January 2026
- Language
- EN