Green and Socially Responsible Marketing in the System of Public and Regional Governance of Sustainable Development under Turbulence

The study aims to substantiate the role of green and socially responsible marketing in shaping an adaptive model of public and regional governance for sustainable development under socio-economic turbulence.The practical significance of the results consists in the possibility of applying the proposed approaches by public authorities, local self-government bodies, and business entities when developing strategies for sustainable and regional development.Green and socially responsible marketing act not only as communication tools but also as strategic governance mechanisms for resource management and sustainable regional transformation.