The Role of Trust in AI Adoption among Family Firms

Family firms largely rely on the idea of the adoption of artificial intelligence trust (AI) aiming at developing trust in the technology and their organizational culture, family firms have a higher chance of successfully managing the challenges of AI implementation and increase their performance optimized performance and still maintained their most important values. The family firm culture tends to be dominated by the culture within family firms puts emphasis on people and traditional ways rather than on technological innovation. This resistance to adopting AI solutions can be produced by culture inclination since family members will be afraid becoming out of control or values. The review is a synthesis of the available studies on trust in AI, explaining the ways family firms can use the trust premium inherent to them to support technology adoption. Consequently, family firms' extractive economies are unable to experience sustained value knowledge creation through competitiveness. Enabling environments work within which knowledge creation ensues, leading to the achievement of the development agency goals and the enhancement of the bilateral/unilateral strategic alliance relationship.