产教融合背景下品牌策划课程项目化教学模式构建与实践研究——以《品牌策划与推广》课程为例
Fields of Study & Subjects
Problem and Project Based Learning
Management and Marketing Education
Higher Education and Teaching Methods
Publication details
- Journal / source
- 东方教育学刊
- Volume
- 2
- Issue
- 3
- Publication date
- 24 February 2026
- Language
- ZH