THỰC TRẠNG TÍNH HẤP DẪN CỦA TRUYỀN THÔNG ĐẠI CHÚNG HIỆN NAY

Mass media in general, and journalism in particular, in our country have never before developed so strongly in terms of scale, quantity, and types as they do today. While this reflects the diversity and richness of mass media, it also highlights the increasingly fierce competition for information between different media types, and even within each type itself. Given this rapid development, the challenge for mass media is how to attract a large readership, stabilize and increase the amount of information, and ensure that mass media continues to develop effectively, generate high profits, and compete with other media types and channels, while maintaining its core principles and objectives. This issue requires in-depth research and appropriate solutions. Therefore, assessing the current state of mass media attractiveness in order to find specific, scientifically sound, and feasible solutions to enhance its appeal to the readership is a requirement for mass media in general and journalism in particular. This has profound theoretical and practical significance in the current operation of mass media.