A Study on Consumer Value Dimensions and Its Impact on Repurchase Intentions and Loyalty in The Indian Dairy Sector
Abstract
This research investigates the multi-dimensional nature of consumer value and its downstream effects on repurchase intentions and brand loyalty within the Indian dairy industry. Using a quantitative approach, data from 300 urban consumers was analyzed through Multiple Linear Regression to identify how functional, monetary, emotional, and social values drive long-term retention. Findings reveal that emotional and functional values are the primary predictors of loyalty, providing a strategic roadmap for brands to move beyond price-centric competition.
Fields of Study & Subjects
Customer Service Quality and Loyalty
Consumer Behavior and Marketing Influence
Consumer Behavior in Brand Consumption and Identification
Publication details
- Journal / source
- Iconic Research and Engineering Journals
- Volume
- 9
- Issue
- 8
- Publication date
- 4 March 2026
- Language
- EN