A Study of Business Development Strategies of Cattle Feed Manufacturing Firms

India's cattle feed market is of great significance for the growing cattle sector of the country. Today, India is the largest producer of milk globally, and its production is increasing steadily. Along with it, the demand for scientifically prepared cattle feed is also increasing. However, it is observed that a major portion of cattle is still dependent on traditional sources of cattle feed, i.e., crop residues and natural grass. According to a study, it is observed that approximately seventy percent of cattle feed is crop residues, whereas only a small percentage of cattle feed is manufactured feed. This is a major opportunity for cattle feed manufacturers to increase their market presence. This research aims to identify the business development strategies adopted by cattle feed manufacturing companies of India. For conducting research, secondary research is done based on academic research, industry research, and company research. Some of the major strategies identified for cattle feed manufacturers are product innovation, branding, developing partnerships, and investing in technology. These strategies can be helpful for entrepreneurs and policymakers to grow the cattle feed market of India.