‘If you don’t like dark roast, this isn’t the coffee for you’: How exclusionary ads can win over the right customers

2026

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Authors: Jaclyn L. Tanenbaum, Karen Anne Wallach

DOI: 10.64628/aai.7mjuf34pm

Cited by: 0

References: 1

Fields of Study & Subjects

Psychology of Social Influence Consumer Retail Behavior Studies Consumer Behavior in Brand Consumption and Identification

References 1