Why brands can become emotional lifelines in times of crisis

2026

View at publisher
Authors: Laetitia Mimoun, Julien Schmitt
DOI: 10.64628/aak.kjqfvec6y
Cited by: 0
References: 1

Fields of Study & Subjects

Consumer Behavior in Brand Consumption and Identification Public Relations and Crisis Communication Corporate Identity and Reputation

Publication details

Publication date
12 February 2026
Language
EN