La « silver economy » pour les marques, ou comment faire du neuf avec les vieux ?

The Conversation 2026

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Authors: Jean-Baptiste Welté, Anne Bontour
DOI: 10.64628/aak.v9hcwherj
Cited by: 0
References: 1

Fields of Study & Subjects

Marketing and Advertising Strategies Technology Use by Older Adults Consumer Behavior in Brand Consumption and Identification

Publication details

Journal / source
The Conversation
Publication date
16 March 2026
Language
FR