Urban Creative Art Cultural Tourism – Sustainable Model

The urban tourism industry has been explored after COVID-19 for its environmental, social and economic impacts, linking up to SDG#3 wellness and 12 responsible consumption and production using design thinking and SERVQUAL for customer satisfaction. This is of practical value in terms of job creation and skills development for DG#8 decent job creation. After COVID-19, there are worldwide conferences on tourism, for example fashion, halal and creative art music conferences for developing new knowledge of transformative event management and leading to the emergence of an innovative business models to balance the responsibility of sustainable production and consumption and SERVQUAL concepts to close the gap of customer expectations and realization. On July 6/7, 2025, IP and Urban Tourism Forum was organized in Chang Chun, China with SYART Gallery for 19th anniversary. During the opening ceremony and forum in July 2025 and qualitative analysis on urban creative cultural tourism, it is found that several key strategies for SDG#3/4/8/12 and #17 partnership are: sustainable planning, guidance on scenic tourism, technology with immersive experience, capacity building and monitor sentiment. In fact, this paradigm shift opens up skills development to fill this innovative model with SCOR Model of 4 levels for cultural management skills, community development mindset, social entrepreneurship mindset, skills and actions.