A Paradigm Shift in Entrepreneurship Education: Towards Sustainable Consumption and Production Patterns

The 12th Sustainable Development Goal (SDG) 2030 is to ensure sustainable consumption and production patterns. One of the ways that countries worldwide are making strides in aligning with the SDGs is through entrepreneurship education. Exploiting opportunities and resources is the function of entrepreneurs, but they must recognise their role in environmental protection through their production practices. It is not only the present that they should focus on the survival of the generations to come. The current entrepreneurship education primarily emphasises profit, innovation, and creativity, neglecting sustainability. Nevertheless, educational institutions have a role to play in imparting knowledge, skills, and training for sustainable consumption and production. In this study, descriptive statistics were employed to analyse a group of eighty final-year undergraduate students from various colleges in Meghalaya. From the review and the analysis, notably, it was found that the entrepreneurship curriculum in Meghalaya lacks sustainability content. This paper aims to assess students' understanding of entrepreneurship, sustainability and advocate a new paradigm for its inclusion in the curriculum. A shift in entrepreneurship education programs toward sustainability will benefit students by giving them exposure to the concept of sustainable consumption and sustainable production, and hence, stimulate confidence and enrich their performance in their future entrepreneurial journey.