Organising and Managing Fine Arts Exhibitions: A Strategic Approach

This paper presents a comprehensive, strategic framework for organising and managing fine arts exhibitions. Drawing on museum studies, experience economy, and participatory design literatures, it synthesises theory and practice to propose a model that integrates curatorial vision, audience engagement, resource management, marketing, and evaluation. The study uses a qualitative methodology combining semi-structured interviews with curators and exhibition managers, document analysis of exhibition plans and evaluations, and thematic analysis to identify recurrent challenges and best practices. Findings reveal five strategic domains that drive successful exhibitions: clear curatorial and interpretive strategy, audience-centred experience design, integrated project management and cross-functional coordination, adaptive marketing and revenue strategies, and iterative evaluation and learning. The paper concludes with practical recommendations for practitioners and implications for future research, advocating for reflexive, collaborative, and data-informed approaches to exhibition practice. Keywords: fine arts exhibition, curatorial strategy, audience engagement, exhibition management, thematic analysis.