Evaluating the Impact of Technology Management on Multimedia Production Efficiency

The rapid proliferation of digital tools, cloud platforms, and integrated production workflows has transformed multimedia production but also introduced managerial, organisational, and technical complexities. This article evaluates how technology management practices influence efficiency in multimedia production environments. Drawing on technology adoption (TAM, UTAUT), socio-technical systems, resource-based view, and dynamic capabilities literatures, the paper develops a conceptual framework linking technology strategy, infrastructure, governance, skill development, and collaboration to production efficiency outcomes (time-to-delivery, cost-per-project, quality, and creative throughput). A qualitative research methodology is proposed — using semi-structured interviews, participant observation, and document analysis across studios (film, broadcast, advertising, and digital agencies) — to explore managers’ and practitioners’ experiences with technology management. Thematic analysis is recommended to identify patterns in managerial choices, technology affordances, and organisational practices that mediate efficiency. The paper synthesises prior empirical and theoretical work to outline expected findings, practical recommendations, and directions for future quantitative validation. Implications span theoretical contributions to media management scholarship and actionable guidance for studio leaders aiming to leverage technology strategically while preserving creativity. Keywords: technology management, multimedia production, production efficiency, socio-technical systems, technology adoption, qualitative research