Digital Transformation and Workflow Management in Multimedia and Interior Architecture Studios

The study explores the evolving dynamics of digital transformation and workflow management within multimedia and interior architecture studios, focusing on how technology reshapes creative processes, collaboration, and production efficiency. Through a qualitative research approach, the study draws insights from interviews, document analyses, and observational data to examine the integration of digital tools, cloud-based platforms, and automation systems that streamline project coordination and enhance design quality. The findings reveal that digital transformation fosters flexibility, interdisciplinary collaboration, and innovation, though it also introduces challenges related to software adaptation, data management, and skill realignment. The theoretical framework integrates socio-technical systems theory and innovation diffusion theory to interpret how creative studios negotiate the balance between human expertise and technological mediation. The study concludes that effective workflow management depends on cultivating a digital mindset, continuous training, and adaptive leadership to sustain innovation in digitally driven design ecosystems. Keywords: digital transformation, workflow management, multimedia studios, interior architecture, BIM, VR/AR, agile, socio-technical systems