Digital Platforms as a Strategic Business Model for Sustainable Growth

This study explores digital platforms as strategic business models that promote sustainable growth by integrating innovation, inclusivity, and governance. Using a qualitative, multiple-case study design, the research examines platform organisations such as Amazon, Airbnb, and Grab to understand how their business models facilitate economic scalability, environmental responsibility, and social equity. Data were collected through semi-structured interviews, document analysis, and digital ethnography, followed by thematic analysis. Findings reveal four core dimensions: platform scalability and innovation, sustainable value creation, inclusive ecosystem engagement, and ethical governance. The discussion highlights how digital platforms align competitive advantage with sustainability through data-driven operations, stakeholder collaboration, and adaptive regulatory frameworks. Ultimately, the study concludes that platforms represent a new paradigm for sustainable capitalism, redefining business strategy around co-created value and shared responsibility. This research contributes to both theory and practice by offering an integrated framework for leveraging digital platforms to achieve long-term sustainability. Keywords: data-driven operations, stakeholder collaboration, regulatory frameworks, digital platforms