MARKETING OF JASMINE IN SATHYAMANGALAM BLOCK OF ERODE DISTRICT

In India, particularly in Tamil Nadu, jasmine is a floral crop with cultural and commercial significance. A beautiful flower, jasmine is valued in religious and cultural activities by people of many backgrounds. In India, jasmine cultivation is seen as a new and quickly growing industry. Only small farmers are interested in growing the jasmine crop because it takes a lot of labor to harvest and perform other tasks. Due to their extreme perishability, jasmine flowers must be sold right away after harvesting in order to preserve their freshness. As a result, an effort has been made to determine the issues and future possibilities of this industry as well as the primary determinant of jasmine prices. Based on primary data gathered by simple random sampling, the study employs a descriptive and analytical technique to identify price fluctuations and ineffective marketing as the main restraints. The price of jasmine is highly influenced by the number of members engaged in agriculture, according to regression study. This puts the marketing of jasmine flowers at serious risk. The main conclusion of the study was that those working in agriculture were the main factor influencing the price of jasmine.